Abbott and Big Ten Unite to Inspire Blood Donations Nationwide
Abbott and the Big Ten's Impact on Blood Donations
Abbott, a leader in blood testing and health solutions, has partnered with the Big Ten Conference to commence a creative initiative aimed at combating blood shortages throughout the U.S. This partnership introduces 'The We Give Blood Drive', a competition targeting college students, alumni, and fans to encourage blood donations during the football season. The urgency of this drive is highlighted by the significant blood shortages reported in recent years, an issue made more pronounced by a drop in younger blood donors.
The Competition Details
During the 2024 football season, participating schools in the Big Ten will compete to secure the highest number of blood donations. The winning institution will be honored at the acclaimed Discover Big Ten Football Championship Game and awarded a substantial $1 million donation intended to advance health initiatives within that school or community. This friendly rivalry not only bolsters school spirit but also aims to drastically enhance the blood supply in hospitals across the nation.
How to Participate
Donors can show their support by donating blood on behalf of any of the 18 Big Ten member institutions at participating blood centers nationwide. Live tracking of donation tallies will occur on the dedicated Big Ten platform throughout the campaign, allowing fans to witness their school's progress in real-time.
Incentives for Donors
When participants donate blood, they will receive exclusive rewards, including a one-month free subscription to the B1G+ streaming service. Additionally, they will have a chance to win a memorable experience—two tickets and a trip to the Big Ten Football Championship Game.
The Need for Donations
The U.S. has been facing a severe blood shortage, with current levels hovering at a critical low. Various medical needs require blood donations, from trauma victims to individuals undergoing cancer treatment. Remarkably, a single blood donation has the potential to save up to three lives, underscoring the significance of each participant's contribution.
Driving Young Donors
Robert B. Ford, Abbott's CEO, articulated the importance of leveraging school rivalries and community spirit to inspire donors. This initiative targets younger demographics with the hope of fostering a culture of life-long blood donation. As older generations become unable to give blood due to health changes, it is essential to cultivate a new generation of donors who are engaged and willing to make a difference.
Recognizing the Importance of Community Spirit
Big Ten Commissioner Tony Petitti emphasized the campaign's potential to unite students, alumni, and communities, reinforcing the belief that those involved in Big Ten universities could be catalysts for change. What's exciting about this campaign is how it blends competitive spirit with a powerful cause—life-saving blood donations.
Abbott's Role in the Healthcare Landscape
As part of its commitment to healthcare innovation, Abbott has forged a significant role in blood supply screening worldwide. The partnership with the Big Ten Conference solidifies Abbott's position as a health sciences leader while fitting seamlessly into the narrative of enhancing community health through practical and engaging strategies.
Future Initiatives
Looking ahead, Abbott plans to implement mobile blood drives on college campuses throughout the season. These drives aim to facilitate blood donations for students and faculty, ensuring accessibility for all potential donors. However, for those who may not have a participating blood center nearby, they can still contribute at any blood center and validate their donation to support their preferred school.
Frequently Asked Questions
What is 'The We Give Blood Drive'?
'The We Give Blood Drive' is a nationwide blood donation competition launched by Abbott and the Big Ten Conference to enhance blood supply during the 2024 football season.
How can I participate in the blood donation drive?
Anyone can donate blood on behalf of their chosen Big Ten school at designated blood centers across the country.
What does the winning school receive?
The school with the most donations will receive $1 million from Abbott to promote health initiatives in their community.
Are there rewards for donating blood?
Yes, participants will receive a free one-month subscription to the B1G+ streaming service and enter a drawing for two tickets to the Big Ten Football Championship Game.
Why is this initiative important?
This initiative addresses the serious blood shortages currently affecting the U.S., encouraging community involvement while helping save lives.
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